Here’s what you missed this week on martindale.com Connected:
Video Killed the Law Firm Alert: Multimedia a Must on Websites
The debate has been going on for some time now in the Legal Marketing group about whether videos on law firm websites are essential or annoying. New comments seem to point to the fact that when done well and used to deliver relevant information (not just the old, “hi, I’m Joe Lawyer – have you been hurt in an accident” pitch) videos are a must for a law firm website. Now we are looking for examples of videos from law firm websites that rock … got any suggestions?
BUSTED! Off Shore Account Holders About to Become Accountable
Member Dennis N. Brager writes about a recent deal by the Swiss governement to avoid prosecution for it’s off shore banking practices that avoided taxation. Brager writes:
Under the terms of the reported deal, Swiss and European banks would avoid prosecution in exchange for paying a fine, exiting their undeclared offshore banking businesses for Americans, and turning over a list of client names to the Internal Revenue Service (IRS). … Of course once client names are turned over to the IRS it will be too late to make a voluntary disclosure.
It makes you wonder just how many rich people will now step forward to make a voluntary disclosure?
Read about how this will go down.
(Almost) Everything You Ever Wanted to Know About Online Law Firm Marketing
Building new business at a law firm starts with great marketing. Knowing how to package, present, and relate to your potential clients can mean the difference between growth and closing your doors. Since this is such an important topic, martindale.com Connected will dedicate the next month to covering strategies that work.
Click here to read all about the event and change your marketing game.
As a bonus we’ll throw in a free webinar about online law firm marketing!
Hear from the winner of a suite of online marketing services and LexisNexis experts on best practices for website development, SEO, Ratings and Profiles on leading legal sites Lawyers.com and martindale.com.
Counsel to Counsel: Internet Law Alert
The latest Counsel to Counsel Internet Law Alert has been published in the Virtual Attorneys group on martindale.com Connected. Two articles that stood out among the others both had to do with social media:
Michelle Sherman; Sheppard, Mullin, Richter & Hampton LLP
May 17, 2011 – Many businesses are still coasting along enjoying the marketing advantages of social media without making sure they have a good compliance program in place. For every company with a Facebook fan page or Twitter account roughly 65 percent would admit they do not have a social media policy. For companies with a social media policy, many of those policies have been lifted from online samples that may be over broad, and include provisions that have been challenged with some success in court.
Stuart D. Levi and Gregory T. Palumbo; Skadden, Arps, Slate, Meagher & Flom LLP
May 12, 2011 – Companies increasingly are using social media sites, such as Facebook, to launch innovative marketing campaigns. However, a recent decision from a California District Court, indicates that such campaigns might be considered advertising that is subject to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act).1 While such campaigns can still go forward, companies should consider carefully whether they are subject to, and meeting the requirements of, the CAN-SPAM Act.
Read the rest of the Alert by clicking this link.
This week saw five, yes count them, five new Martindale.com Connected Lawcasts (I think that’s a record!). Three of them are on legal marketing and two of them are on women’s issues and the law. Here’s a quick breakdown of what you can listen to for free:
- Title: Are Profiles and Directory products still relevant to small law firms?
- Overview: In this episode of the Martindale.com Connected Lawcast we speak with Len Gilbert, Vice President, Promotional Solutions for LexisNexis. Len tells us his views on LinkedIn and other social media and whether law firm profiles and directory products are still relevant. Appreciating that lawyers are often very busy, Len provides some practical tips lawyers seeking to get the most out of their marketing investment. Len is responsible for strategy and execution of LexisNexis client development products and services created to serve the legal community.
- Title: Useful tips for small law firm marketing success
- Overview: For the LexisNexis Legal Marketing Makeover competition, Therese O’Brian was the Project Manager, working with the Makeover team as well as the web designers, writers and SEO specialists to ensure the timely and effective delivery of all products included in their prize. Therese shares a number of useful tips small law firms should bear in mind when developing and delivering their marketing plan.
- Title: What are the most effective online marketing tools available to small law firms?
- Overview: David Palmieri, Vice President and Managing Director of Marketing and Consumer Solutions at LexisNexis provides his views on the most effective online marketing tools available and the value small law firms can receive with a legal marketing makeover expert. Dave has more than a decade of experience in web-based businesses in information services, e-commerce, and online software.
- Title: Unconscious Bias and Other Issues Facing Women Lawyers (Part 1)
- Overview: We caught up with both the current (2010 to 2011) and incoming (2011 to 2012) presidents of NAWL and recorded podcasts with each of them. The discussions focused on unconscious bias, the NAWL Challenge, and how women lawyers are going to change the game. In Part 1 of this two-part series we talked to Dorian Denburg, General Attorney for AT&T and the current (2010 to 2011) NAWL President.
- Title: Unconscious Bias and Other Issues Facing Women Lawyers (Part 2)
- Overview: We caught up with both the current (2010 to 2011) and incoming (2011 to 2012) presidents of NAWL and recorded podcasts with each of them. The discussions focused on unconscious bias, the NAWL Challenge, and how women lawyers are going to change the game. Heather Giordanella, Counsel at Drinker Biddle & Reath LLP and the incoming (2011 to 2012) NAWL President.
Click here to visit the Martindale.com Connected Lawcast page where you can listen to all of these podcasts for free!
That’s it for today’s Connected Round Up. Members can get in on these discussions and more by clicking the links and commenting. Non-members can check see all these discussions, but need to register to comment – it’s 100% free.