It started back in 1981 with Pong on our television. From there I progressed to Atari and arcade games. Life changed dramatically in 1986 with the purchase of my first Nintendo gaming system. My days and nights were filled with Super Mario Brothers, Legend of Zelda and Contra – good thing I was only 10-years old and had the time to spare.
Fast forward twenty-five years and I’m still gaming, now on an Xbox 360 when I get a free moment.
I give you this history because gamers take their play seriously, so seriously in fact that a major disruption to gaming can be seen as a serious offense. The lawyers from Trolman, Glaser & Lictman, PC know this as well. But they also know it would be insane to sue the power company for an interruption to your Halo multiplayer death match.
Trolman, Glaser & Lictman relased this YouTube spot back in 2010. Since then it has gained over 25,000 views, lots of positive response and positioned the firm as smart, savvy and humble (it takes a lot for a lawyer to admit they have limitations!). If you are looking for an example of brilliant marketing that incorporates humor, watch the clip below.