Video is among the most powerful forms of mediums. Law firms are beginning to embrace the platform more and more as a method of educating viewers, highlighting the firm’s legal talent and areas of expertise and generating qualified leads.
As video begins to invade all platforms of social media and the web (Twitter’s Vine, Instagram’s Video, G+ Hangouts, etc.) it is clear to see that media platforms are becoming a staple in marketing. YouTube, which is now the world’s second-most popular search engine has its video’s played more than four billion times a day. Both Twitter and Instagram recently added video functionality to their platforms, and more than 40 billion videos are streamed a month in the US.
The American Bar Association has come to appreciate video as a tool for marketing law firms and lawyers. Therefore, in recognition, the Law Practice Division of the association presents Golden Gavel Law Video Awards to several winners in different categories for best legal videos.
So what are the benefits of video marketing for lawyers in any realm of practice, or any sized firm?
- You will help the firm stand out among the abundance of other firms in the marketplace. And you can highlight particular lawyers, as well as your firm as a whole.
- When clients view a video, they are able to connect, and can feel as though they have already established a personal relationship with the attorney.
- When visitors view the video, the attention-grabbing, high-quality content can often turn a viewer into a solid lead.
- Having video content on your site will complement the other forms of content you provide to viewers, all while helping your SEO value and improving your marketing tactics.
Make sure you’re using all platforms of marketing to your fullest advantage: including video! Learn more about how video can benefit your law firm by contacting the legal marketing experts at LexisNexis.