Using Social Media – the 8th Habit of Highly Effective People

by 04g7F1nl02 on September 30, 2009 · 6 comments

in Legal News and Trends,Martindale-Hubbell Connected,Martindale-Hubbell News,social media for lawyers,Web 2.0

“I don’t have time for social media chatter “ is a claim often heard by many people, including lawyers  “I don’t want to know what you had for breakfast, or that you took your dog out for a walk.” The perception of the information overload social media creates is fundamentally a misconception of social media.

I am reading socialnomics, by Erik Qualman, in which he provides a few examples of the way social media can be used to help information management and overload. Taking the numerous examples Erik gives in his book, let’s translate this to the legal world: While Lawyer A is spending a lot of time networking via Rolodex (telephone) and email between meetings, setting face to face meetings scheduled over weeks and months, attending seasonal events in person, waiting for annual associations meetings to catch up with association members, Lawyer B is building deeper and quicker network on a daily basis with larger amount of people: he is walking to a meeting and connects with another lawyer who contacted lawyer B through his blog or twitter or Facebook or Connected, after reading his post and responding to it; in the elevator he checks out the status of a member of same association to learn he was promoted and send him congrats message via the site’s inmail; while he is waiting in line at the supermarket he replies a question a colleague asked on a shared group and by that enhances his reputation as an expert in his practice area. Relationship building is faster, deeper and wider. It does not replace face to face, but gives it a huge boost and accelerates the relationship to where they would be in 2 years from now had they been built using ‘offline’ tools only.

Social media looks like it is overloading us with information when in fact it provides us the tools to manage our time and make progress more quickly and efficiently.

Carlos Hernandez once told me: if the Rolodex system works for you – stick with it, but if online networking can do the same for you in third of the time, you may want to reconsider.

{ 3 trackbacks }

Book Review: Socialnomics, how social media tranform the way we live and do business | Sleepless in Social Media
October 4, 2009 at 12:10 am
Book Review: Socialnomics, how social media tranform the way we live and do business « Sleepless in NY
October 10, 2009 at 9:15 pm
LexisNexis Employees
December 14, 2011 at 12:45 pm

{ 3 comments… read them below or add one }

Mike Mintz wrote onOctober 5, 2009 at 11:45 am

Great post Alin – it’s what I call the “birthday phenomenon.” My birthday was two weeks ago, and thanks to Facebook, I got emails and birthday wishes from over 60 people, some of whom I haven’t really spoken to in a while. While this can easily turn into a social networking cliche (who cares about extra email on your birthday) the point is that even though they were reminded by the system about my birthday, they took 10 seconds out of their day to think about me. I look on that favorably and thank the people who did that. Now apply it to the legal world: an announcement goes out over your Connected network that a former colleague just won a huge case. You and 10 others current and former colleagues email or post a congratulatory note. That builds trust and relationships. Another scenario, you post a lot about M&A transactions on a network. A major player looking for M&A lawyers joins the network and posts that they are looking for someone to help with a big deal. You respond, but instead of telling them about your experience, you can link them to things you have posted all over the network discussing with others about M&A issues. From that history, along with your profile CV, they can make a solid decision about you. These networks are the next step in how we do business. A little bit of time put in can yield a whole lot of output.

Reply

Atle Iversen wrote onOctober 2, 2009 at 3:35 am

Interesting post.

I agree that social media provides us with the tools to manage our time and communication better, but unfortunately people need to learn to use these tools correctly !

For now, most social media tools actually increase the information overload because of “misuse” by most people, but I think (hope) that in time people will learn to use these tools more efficiently…

My view on social media:
http://www.ppcsoft.com/blog/social-media.asp

Reply

Alin Wagner-Lahmy wrote onOctober 3, 2009 at 1:40 pm

Thanks Atle, we as a society have only started realizing the value of information and knowledge the social intelligence grants us with. As more people use social media, we we’ll gain a better collective understanding of the different ways to use it. One of the products out there that could really get us to the next tipping point, is Google Wave, a shared collaborative space that builds on knowledge management and system intelligence.

The biggest hurdle to jump over for now, it misconceptions of social media and the role it has in plays in our lives. Ayelet Noff has just published a great post on the top 5 misconceptions of social media, a post I highly recommend to read which exemplify fundamentally flawed views of social media: http://tinyurl.com/yhu6zow.

Reply

Add a Comment






Asterisks (*) indicate required fields.

Use of and participation in this website are subject to Terms & Conditions