Using Mobile Marketing to Drive Law Firm Growth

by Lydia Pickens on October 24, 2013 · 0 comments

in Legal marketing

The amount of people who are shifting to online behavior is consistently increasing. What does this mean for your law firm? It means that more and more potential clients will be searching for lawyers via their mobile devices. As mobile device adoption continues to grow, not having an optimized mobile web presence means you could be missing out on a growing segment of potential new clients.

In case you didn’t know: mobile devices and smartphones have been sold far more than PCs since around the late 2010! Even tablets are predicted to start outselling PCs in 2015. In just a year, the number of users on mobile has grown more than 30 percent up to about 1.5 billion users.

Why do you need a mobile site? Well, mobile devices aren’t the same as PCs, and therefore mobile sites work very differently from desktop sites. When a user accesses information from a mobile device, they’re looking for a more action-oriented, problem-solving platform – not just browsing. It’s important that your website delivers content quickly and is easily navigable on mobile devices.

What are some other reasons why you should invest in a fully-optimized mobile site?

  • If a client wants to look up the firm’s address on-the-go.
  • Your mobile site should be able to update on alerts, publication, and company news so that mobile viewers are aware.
  • To have a place where clients can use their mobile to verify a lawyer’s credentials on the spot.

Still not sure if you need to worry about mobile? Think again next time you pick up your cellphone to look up an intended purchase, or check up on a potential employee’s background – it’s often. LexisNexis has experts at creating mobile websites. Call 866-799-3717 today or click for a free website evaluation.

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