Twitter – 3 Steps to Getting Started and Why Should You and Your Company Use It

by 04g7F1nl02 on April 10, 2009 · 5 comments

in Legal marketing,Web 2.0

In past couple of months Twitter was praised as the site with most rapid growth rate by Nielsen and Alexa. Everybody is talking about it and the conversation varies from what an amazing tool this is to why should we bother wasting out breath on it. Whether you tend to agree with the former or the latter, one cannot ignore the power of Twitter to:

Build, strengthen and position your brand
Listen to your customers and competitors
Consume information and learn
Converse with people similar goals and interests
Where the latter two can be used for personal and/or professional development.

Here are the 3 steps you need to follow to get started:

1. Open an Accountgo to to register yourself as well as open a formal account for your company/firm. For example, in Connected we have an official ‘@mhtweets’ account as well as personal accounts opened by several of us.

2. Download TweetDeck – an application that allows you to follow different conversations and people on Twitter. This is a very dynamic and easy tool and is much more fun and interactive than the somewhat static and boring Twitter web page.

3. Filter for people and keywords you want to follow: Tweetdeck allows you to create up to 10 searches for keywords (mostly #hashtags, which are ways to label a specific topic and/or conversation on Twitter) as well as groups of people. For example, in my TweetDeck I have
* one group of Lawyers tweetes I follow,
* one group of Social Media tweets I follow
* one search for every tweet that includes ‘#law’ or ‘#lawyers’
* one search that includes current events such as ‘#legaltech’

That’s it – you’re all set!

See tomorrow’s post on how to become a part of the conversation and what to Tweet (and not tweet) about.

For more details and information about Getting Started with Twitter, please join ‘Twitter for Lawyers’ webinar on Friday 17th April at 2pm for a Twitter walk through on how to open an account, follow people and conversations, etc. Send me a message for details.

{ 5 comments… read them below or add one }

Leland Garvin wrote onFebruary 15, 2010 at 7:18 pm

Tweetdeck is a must, If you have a Blackberry I would also recommend SocialScope, There may be a little bit of a wait for an invite, but it is worth the wait.


Pat Washburn wrote onApril 16, 2009 at 11:42 am

Good point, Grant! Alin is @alinwagnerlahmy, and Martindale is @mhtweets.


Grant Griffiths wrote onApril 16, 2009 at 11:17 am

Interesting you talk about twitter in this series and don’t even provide your own twitter ID. Perhaps Martindale doesn’t really understand twitter after all.


RekhaMohan wrote onApril 8, 2009 at 2:51 pm

I agree with you Alin that the global power of twitter is still very much undermined.Ever since I have become a twitter member myself my revenue for my company which is maxim liberty has shot up by 20%.To say the least this company which is a Virtual Service Provider exclusively for law firms never existed earlier.But courtesy to Twitter the exposure I have now is generating maxim liberty business more than I can handle.Kudos to Twitter!!


Khurram wrote onApril 8, 2009 at 1:14 pm

Twitter is like a breath of fresh air on the Social Media scene. I have been on it for just a few weeks now and I have met several interesting people. It is a platform to network with people you would like to meet in real life. Check me out!!


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