In past couple of months Twitter was praised as the site with most rapid growth rate by Nielsen and Alexa. Everybody is talking about it and the conversation varies from what an amazing tool this is to why should we bother wasting out breath on it. Whether you tend to agree with the former or the latter, one cannot ignore the power of Twitter to:
- Build, strengthen and position your brand
- Listen to your customers and competitors
- Consume information and learn
- Converse with people similar goals and interests
Where the latter two can be used for personal and/or professional development.
Here are the 3 steps you need to follow to get started:
1. Open an Account – go to www.Twitter.com to register yourself as well as open a formal account for your company/firm. For example, in Connected we have an official ‘@mhtweets’ account as well as personal accounts opened by several of us.
2. Download TweetDeck – an application that allows you to follow different conversations and people on Twitter. This is a very dynamic and easy tool and is much more fun and interactive than the somewhat static and boring Twitter web page.
3. Filter for people and keywords you want to follow: Tweetdeck allows you to create up to 10 searches for keywords (mostly #hashtags, which are ways to label a specific topic and/or conversation on Twitter) as well as groups of people. For example, in my TweetDeck I have
* one group of Lawyers tweetes I follow,
* one group of Social Media tweets I follow
* one search for every tweet that includes ‘#law’ or ‘#lawyers’
* one search that includes current events such as ‘#legaltech’
That’s it – you’re all set!
See tomorrow’s post on how to become a part of the conversation and what to Tweet (and not tweet) about.
For more details and information about Getting Started with Twitter, please join ‘Twitter for Lawyers’ webinar on Friday 17th April at 2pm for a Twitter walk through on how to open an account, follow people and conversations, etc. Send me a message for details.