The Future of Law Firm Marketing

by Mike Mintz on December 2, 2009 · 0 comments

in Martindale-Hubbell Connected

Suzanne Lowe to host discussion on The Future of Law Firm Marketing

Starting today, Suzanne Lowe, author of “The Integration Imperative” and “Marketplace Masters”, will host a discussion in the Legal Marketing (Public) Group on the future of law firm marketing.    Suzanne is a thought leader in the area of professional services marketing. She recently published her second book, “The Integration Imperative”, which focuses on the need for law firms and other professional service firms to integrate their marketing and business development functions, both on a staff and attorney (professional) level.  Suzanne will post excerpts from her book as well as articles and survey data to encourage discussion on what law firm marketing and business development will look like in 2010 and beyond.  Follow and join the discussion inside Connected here.

Suzanne’s website is http://www.expertisemarketing.com and she blogs at http://expertisemarketing.typepad.com

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