Lawyers and law firm marketers are invited to take a survey on the use of social media tools in legal marketing. The new study targets the membership of the Legal Marketing Association, attorneys and marketing professionals at law firms nationwide. The purpose is to reveal the extent to which legal marketers currently use social media to build their brands online and attract new clients. It will also explore:
- Participants’ future plans to incorporate social media elements into their marketing campaigns
- The types of tools they plan to use
- How they measure campaign effectiveness
- Social media policies
To encourage widespread participation among busy professionals, the survey is brief – fewer than 10 questions – and takes only a few moments to complete. Lawyers.com and Martindale-Hubbell are teaming up with Vizibility Inc., an online identity management company, to jointly conduct the survey.
The survey is open now and will close on November 18th. Survey participants who provide their contact information will be offered a first look at the findings. Vizibility plans to follow up with a webinar to review the results and recommend best practices to maximize social media impact. The survey can be accessed at https://www.surveymonkey.com/s/NG88ZGL.
“We know the use of social media marketing by lawyers is growing, but there’s not much information available on the specific tools attorneys use, what they hope to gain and how they measure ROI,” said Vizibility founder and Chief Executive Officer James Alexander (http://vizibility.com/james). “We hope this survey sheds additional light on a phenomenon that is mostly understood anecdotally today.”