Posts tagged as:

marketing

TweetExpect exploding cars, rabid looking lawyers screaming into the camera and promises of riches, these are stuff of lawyer ads. How refreshing to see a new take on the cheesy lawyer ad. Attorney Ryan Hamilton created a YouTube spot a few months back promising to bring home the bacon for his clients (no exploding cars […]

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TweetHow can law firms truly help deserving charities when so many different non-profit organizations work to assist people who may be impoverished, sick or looking for a second chance in life, or even a first chance? How can this be done within the framework of a firm’s business mission, yet still make a positive impact? […]

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TweetArticles on Wikipedia are in the top ten of 95 percent of search results. Wikipedia itself has been ranked as one of the most influential websites on the planet and company articles literally define who you are as a company.  The way most marketers behave on Wikipedia is riddled with risk and unethical behavior. I have […]

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TweetLawyers use social media. A few years ago, we couldn’t really say that. The profession lagged behind businesses when it came to adopting this new technology and worried about the risks inherent in its use. While the risks have not disappeared, they have become more defined, and with that awareness, law firms are moving into […]

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TweetHere’s what you missed on martindale.com Connected: Tips for Successful Law Firm Marketing Online: a Free eBook What is the best way to market a law firm? Everyone and anyone involved in law firm marketing asks this question at some point, from lawyers, to the marketers they hire and even the members of the Martindale.com Connectedcommunity. […]

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TweetIn today’s economy, smaller firms and solo practitioners are challenged like never before to find and win new clients – typically individuals or small businesses. While things like reputation, track record and word of mouth are still crucial to that effort, it is becoming increasingly important for firms to have a compelling online presence and […]

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TweetMarketing is not my day job.  However, I couldn’t help but jump into a recent discussion in the Legal Marketing group on martindale.com Connected titled “Firm Sets Client Expectations via Its Web Site.”  It’s also been talked about at Above the Law and WSJ’s Law Blog.  The topic of discussion is how Pincus Family Law […]

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TweetRecent findings from our LexisNexis survey on the State of the Legal Industry show that corporate counsel want more from their outside law firms.  71% of those surveyed felt outside law firms were not doing enough to respond to the current economic climate.  Over half of the lawyers surveyed feel that the industry will permanently need […]

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