Posts tagged as:

Legal marketing

TweetHere’s what you missed on martindale.com Connected this week: A Lexis Movie I will be the first to admit it, when I saw the preview for a LexisNexis movie called “The Counselor: W. Hayes” a small part of me died.  A line of questions formed demanding answers: what is Lexis thinking making a movie?  Is […]

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TweetIt is that time of year when law firms do annual business plans.  One of the key components of any large law firm is its plan to obtain and secure clients. In this process, law firms question traditional channels, as they should, as they continually seek more efficient and effective ways to build their client […]

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TweetAs we noted in yesterday’s post, the next two weeks are dedicated to celebrating the members of Connected.  Today we will talk about the Best in Groups.  Connected members can access the links below, and if you are not yet a Connected member, you can sign up for free (quick tip: we validate every registration […]

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TweetWhat do small law firms — anywhere from 1 to 20 lawyers — do to drum up new business? Martindale-Hubbell has been asking that question regularly, and the latest data reveal some fascinating trends. At our request, Harris Interactive conducted a survey similar to the ones we did in 2002 and 2005. This gives us […]

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TweetJust as a business balances its investments between product and sales, so must a lawyer balance his or her time between the practice of law and client development efforts. I’m reminded today as I return to the practice of law just how different the legal profession is from the business world. Although lawyers might have […]

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TweetAfter talking with hundreds of buyers of legal services it’s clear to me that a law firm video on their website can be effective.  It’s one of the things a buyer of legal services would like to have when deciding whether or not to include a particular lawyer on a short list to call.  By […]

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