Posts tagged as:

law firm marketing

TweetI hesitated before writing this post for fear of unnecessarily adding to the echo chamber that has resulted from Noam Scheiber’s unflattering portrait of Mayer Brown in The New Republic. But I decided to go ahead because of the value of sharing the candid and telling reactions that I have heard from leaders of many […]

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TweetA recent study by the American Bar Association showed that more than fifty percent of small law firms have landed a client as a result of their blog. As more and more consumers turn to the Internet to research before making a purchase, it’s vital that your marketing strategy includes regular blogging.  Whether you post […]

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TweetShould lawyers be able to flex their creative muscles when naming their law firms, or should attorneys be forced to follow the standard Law Offices of Partner A & Partner B model? The Model Rules of Professional Conduct allow the use of trade names by law firms. The only requirement is that the name does […]

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TweetAs consumers become more environmentally conscious, businesses are increasingly looking to add “green” claims to their marketing campaigns. However, before jumping in the green marketing bandwagon, it is important to make sure you can back up your claims. The explosion of green marketing has resulted in increased scrutiny by both the federal government and consumers. […]

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TweetThis week’s Dewey & Leboeuf bankruptcy is more evidence that the law business has changed radically since 2008.  Law firms that insist on doing business as usual and continue to raise their rates each year will continue to see declining profits as clients seek out smaller, regional law firms with more competitive fee structures. To […]

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TweetDoes your law firm want more corporate counsel clients? If so, then you may need a redesign of your law firm website, because corporate counsel are looking for something very specific when they research your firm. With the wrong website design elements you may turn away potential corporate clients before they ever have a chance to […]

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TweetLawyers and law firm marketers are invited to take a survey on the use of social media tools in legal marketing.  The new study targets the membership of the Legal Marketing Association, attorneys and marketing professionals at law firms nationwide. The purpose is to reveal the extent to which legal marketers currently use social media […]

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TweetHere’s what you missed this week on martindale.com Connected:   Video Killed the Law Firm Alert: Multimedia a Must on Websites The debate has been going on for some time now in the Legal Marketing group about whether videos on law firm websites are essential or annoying. New comments seem to point to the fact […]

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TweetHere’s what you missed on martindale.com Connected. Resources for Learning About Unbundling Stephanie Kimbro is leading the charge for our late April theme week on unbundling legal services, which she defines as “a form of delivering legal services where the lawyer breaks down the tasks associated with a legal matter and only provides representation to the […]

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TweetSuzanne Lowe to host discussion on The Future of Law Firm Marketing Starting today, Suzanne Lowe, author of “The Integration Imperative” and “Marketplace Masters”, will host a discussion in the Legal Marketing (Public) Group on the future of law firm marketing.    Suzanne is a thought leader in the area of professional services marketing. She recently […]

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