Posts tagged as:

FTC

TweetIf Skecher USA’s claims were true, we could all get in shape without ever stepping foot in the gym. Unfortunately, there is mounting evidence that these shoes may do more harm than good. Last year, the Federal Trade Commission (FTC) charged Skechers with making unsubstantiated advertising claims that its Shape-ups and other “toning shoes” would […]

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TweetCorporations have long relied on the ability to resolve regulatory enforcement actions by paying a monetary penalty and executing a settlement agreement in which they “neither admit nor deny” the government’s allegations. However, recent scrutiny of these settlement clauses suggests that they may be on the way out. Through the use of “neither admit or […]

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TweetYou know those late night infomercials for those circular machines set on handle bars that promise to flatten your belly and give you a 6-pack in no time? Well… let’s just say, the claims are not all they’re cracked up to be-in case you hadn’t figured that out on your own, or worse yet, actually bought the […]

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TweetThe Federal Trade Commission recently proposed stricter online privacy rules to make PDA’s, tablets and smartphones safer for children to use and to bar advertising networks and websites from collecting information on children without their parents’ consent. This represents the latest in a string of updates to the Children’s Online Privacy Protection Act of 1998 […]

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TweetAn on-line data broker named Spokeo recently agreed to pay almost one million dollars to the Federal Trade Commission to settle claims that it violated a federal law which regulates consumer reporting agencies.  As part of the deal, Spokeo also had to promise to comply with the consumer protection law from here on in by […]

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TweetAs consumers become more environmentally conscious, businesses are increasingly looking to add “green” claims to their marketing campaigns. However, before jumping in the green marketing bandwagon, it is important to make sure you can back up your claims. The explosion of green marketing has resulted in increased scrutiny by both the federal government and consumers. […]

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TweetArticles on Wikipedia are in the top ten of 95 percent of search results. Wikipedia itself has been ranked as one of the most influential websites on the planet and company articles literally define who you are as a company.  The way most marketers behave on Wikipedia is riddled with risk and unethical behavior. I have […]

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