Lawyers use social media.
A few years ago, we couldn’t really say that. The profession lagged behind businesses when it came to adopting this new technology and worried about the risks inherent in its use.
While the risks have not disappeared, they have become more defined, and with that awareness, law firms are moving into the social realm more and more each day.
Don’t believe me?
Well how about this: all of the Am Law 100 firms now have Twitter accounts (see this post from Adrian Dayton on how they are using them) and all of them have blogs (some even multiple blogs; see this post from Adrian Dayton on who’s doing what). By the way, you’ll want to remember that name (Adrian Dayton) because we’ll talk about him in a bit.
How Are Lawyers Using Social Media ?
Perhaps no greater penetration has been made among lawyers in social media than with those using it to market their firms and themselves. From network marketing on Linkedin and Facebook to content marketing via blogs and YouTube, lawyers are finding ways of demonstrating thought leadership, publishing their work to establish expertise, and attracting new business.
Has it all just gone to far? Are we seeing a swing from one extreme (silence) to the other (chatter)? How can law firms use social media, yet make it work by seeing a return on their investment?
That’s what the Social Media Marketing for Law Firms theme week is all about. We’ve gathered four leaders in the social law firm space, and asked them some of these questions on our martindale.com Connected Lawcast.
How Are Law Firms Using Social Media Marketing?
The $2M Blog Post: Why Lawyers Can’t Ignore Social Media
Under traditional thinking, Angelo Paparelli doesn’t need social media. As one of the world’s foremost experts on immigration law, he’s got influence in the legal industry already and plenty of people to listen to him. The secret to Angelo’s professional success, however, has been to recognize opportunity when it knocks (he gives us the formula in this interview).
Angelo sees social media as amplifying a lawyer’s message to never-before-heard-of heights, and tells us the story of a client that was worth a whole lot of money who discovered him through social media.
Creating Lawyer Influence on Social Media
Adrian Dayton wrote the book on lawyers using social media. No really. He’s the author of Social Media for Lawyers: Twitter Edition, and is coming out with a Linkedin and Blogging edition in September 2011.
Needless to say, Adrian knows his stuff.
We sat down with him to discuss just what kinds of results lawyers can hope to get from social media, how law firms can do Twitter better, and why being a blogging, lawyer, soccer dad might just land you your next client.
They share their insights on these and other issues, in our quest to answer the question “how can law firms get tangible results from social media marketing”?
How to Write for Social Media (Lawyer’s Edition)
- How to write killer headlines that captivate readers
- Knowing what to write, who to write it for, and how to say it
- Copy driven methods to get your work to rank higher in Google searches
- And much more …