Lawyers.com, the consumer-facing companion site to martindale.com, already attracts more than 20 million visitors a year seeking legal help. Television provides a great way for us to continue to grow awareness and bring even more consumers to the site. And more traffic to the site means more new business leads for you, our customers – the thousands of law firms across the country with professional profiles on Lawyers.com.
During July and August, we’re running a major Lawyers.com TV ad campaign, which can be seen on major networks like CNN, A&E, Discovery, ESPN, Comedy Central, and MSNBC. The spot features actress S. Epatha Merkerson, star of film, Broadway and TV. Ms. Merkerson is perhaps best known as Lieutenant Anita Van Buren on the long-running TV crime drama Law & Order. Ms. Merkerson appeared in more episodes than any other cast member over her 16 years on the show.
Our new commercial is based upon a key insight – consumers often feel overwhelmed and don’t know where to turn when faced with a legal issue. They want a trusted source to help guide them to a solution, and Lawyers.com is that trusted source.
I think we’ve produced a great new commercial that will engage and inform consumers, and I hope you enjoy it as well.
I want to thank you for your continued business, and encourage you to look for the new ad starting July 5. I also invite you to follow me on Twitter to keep the conversation going. Follow me @Phil76L.
Click here to see the commercial on YouTube.