It is that time of year when law firms do annual business plans. One of the key components of any large law firm is its plan to obtain and secure clients.
In this process, law firms question traditional channels, as they should, as they continually seek more efficient and effective ways to build their client bases. One of the key properties that frequently comes under scrutiny is the family of Martindale-Hubbell services. We understand why our services would and should be assessed by each of our clients, and we welcome that review.
As firms do this, we feel it is important to know that we have evolved our traditional services from listings and directories to a suite of networking services designed to provide a platform for law firms to showcase their credentials and interact with potential clients. Some of the most important aspects of this suite of services are:
- Counsel to Counsel Forums that provide law firm partners with a high-touch, one-on-one interaction with clients and prospects
- Content syndication services which drive visibility across the Web and beyond of a firm’s information and thought leadership – through lexis.com, Lexis for Microsoft Office, LinkedIn, Twitter, iTunes, Kindle, legal networks
- Deep relationship data to cement current relationships and uncover new ones
- The martindale.com Connected online professional network – the largest network specifically and only for legal professionals that helps you connect, share info, get recommendations, discuss issues and stay on top of industry trends.
With these and other services to offer, we hope our clients do assess the value they receive from us. We have no doubt that they will like what they see!