Martindale blog – if at first you don’t succeed…

by Jon Lin on April 8, 2008 · 2 comments

in martindale.com,Web 2.0

It’s been about three months since we launched the Martindale-Hubbell blog. And, it has seen its fair share of criticism and feedback.

However, don’t blame Sami or Barry or anyone else here are Martindale-Hubbell for that.

Rather, as the director of product management for martindale.com, I made the call to get something out there quickly to begin 2008, even with known limitations, so we could at least start the conversation with you all and then make improvements as we go based on real-time feedback.

That’s the web 2.0 way right?

Ironically, I suspect that if we took the other route and did extensive research and development until we were comfortable that we got everything thing figured out, we would have ended up launching in December. And, I bet along the way, we would be equally criticized for being slow moving and “not getting it.”

That slower method is how we used to do business, and it’s what we are trying to change. But, change is not going to happen overnight.

In the short-term, we are taking a look at all of your suggestions. In a couple weeks, we will put up blogger bios and photos. This is a small step, but a step forward as we such as we determine what we can add now without too much work since we are going to be replacing it later in the year. In the meantime, we did manage to get our feed validated after some comments on the Cheezy Non-Blog post.

Longer-term, we’ve been in the market for a rich community platform which includes blogging capabilities.

Until then, keep the feedback coming.

{ 2 comments… read them below or add one }

Alex wrote onMay 30, 2008 at 4:43 am

Well done on such a positive reaction to the criticism levelled at your blog. Really reflects well on the blogging team at Martindale-Hubbell.

Reply

Eric Bryant wrote onApril 28, 2008 at 8:57 pm

I’m working with my some of my clients now to get them more used to blogging as a form of communications. In particular, I work with a Ft. Lauderdale personal injury lawyer (www.slootsky-law.com) who I’m trying to convince of the benefits of blogging. I have to remind my clients that they get a lawyers.com blog with the purchase of certain Martindale Hubbell products. Some of them are still a little reluctant to use blogs, but when you explain that blogging can enhance both their internal communications as well as using it as a marketing tool, then they generally aren’t as resistant.

Reply

Add a Comment






Asterisks (*) indicate required fields.

Use of and participation in this website are subject to Terms & Conditions