Last night on the eve of LegalTech, LexisNexis hosted a Small Law dinner in New York City. There were nearly 40 people in attendance, all of whom are building or reporting on emerging technologies for solo practitioners and small law firms. In addition to good food and interesting conversation, I had the pleasure of announcing the grand prize winner of the LexisNexis Ultimate Law Firm Marketing Makeover contest – the law firm of Case, Rajnoha & Boudreau, LLP from St Louis.
This firm will soon begin work with the LexisNexis Online Marketing Makeover Team to take advantage of a $50,000 package of services that includes web design, video production, search engine optimization, robust profiles on leading legal sites Lawyers.comSM and martindale.com®, and more.
We opened this contest back on October 29, 2010, to solo practitioners and small law firms across the United States. Firms were invited to submit essays explaining how they might benefit from a comprehensive suite of online marketing services from LexisNexis. We convened an all-star judging panel of legal marketing experts who reviewed the contest essays and selected five finalist firms. Representatives of those firms then “pleaded their cases” in videotaped online interviews for the judges. The judges met again to review these Skype interviews before selecting Case, Rajnoha & Boudreau as the grand prize winner. The other finalist firms will receive complimentary LexisNexis law firm marketing products and services, including help from the LexisNexis Online Marketing Makeover Team to enhance their online presence.
Although I thanked them all personally at the dinner, a more public shout-out is owed here to the expert contest judging panel comprising David Lat, founder and managing editor of Above the Law; Larry Bodine, business development advisor and editor of LawMarketing Blog; Carolyn Elefant, attorney and editor of MyShingle.com; and David Palmieri and Carol Eversen, both vice presidents at LexisNexis. Given the sheer volume and quality of the contest entries received, these folks had a difficult job to do and they did it with good cheer and professionalism.