Learn What Consumers Think About Law Firm Websites

by Ruth Davis on April 20, 2011 · 5 comments

in Legal marketing

While lawyers are busy practicing law, they often forget a most valuable business development tool – the firm’s website.  Based solely on the look, feel and capabilities of a firm’s site, consumers form opinions and make quick judgments on whether to contact the firm or lawyer. That’s why it’s critical to understand how consumers behave when they visit your website, and once there, the best ways you can convert them to potential clients.

An effective website has many features that are appealing to consumers and should be standard on law firm websites. Without them, people won’t pick up the phone or send an email inquiry into the law firm.

So, what’s the best way to ensure that happens?

The Law Firm Marketing Solutions team at LexisNexis decided to find out. It commissioned a study with a third-party research firm to ascertain what would cause a consumer searching for a lawyer to contact that firm or not, based just on the firm’s website.

Study participants looked at various law firm sites by practice area, and the findings showed what appealed and what didn’t about each one.

To learn more about the study results, LexisNexis is hosting a 30-minute Webinar called, “How to Turn Website Visitors into Clients,” to reveal the findings and answer questions such as:
• What are the top five factors that prompt website visitors to contact a law firm?
• What are the top five factors that cause a website visitor to navigate away from a firm’s Web site?
• Do consumers react to websites differently depending upon the type of matter for which they are seeking representation and, if so, how?

Panelists in attendance are Ruth Davis, Senior Director Website Services and Samantha Miller, Esq., Director Product Management, Website Services both of LexisNexis. 

To register for the 12:30 p.m. ET panel on May 4, 2011, click here. Each attendee will also receive a complimentary Insights Paper which summarizes our study findings.

 

 

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LexisNexis Employees
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{ 2 comments… read them below or add one }

Andre Millman wrote onAugust 18, 2011 at 12:13 pm

I watched the Webinar “How to Turn Website Visitors into Clients,”.I think this concept will be very much helpful to increase the business ,also it can increase the website traffic.

Reply

Patricia Briggs wrote onMay 6, 2011 at 2:37 am

Hello,

I was just going through some finance related sites and blogs and came across your site (http://blog.martindale.com/) too. I really found it interesting and informative. I am working and associated with many finance sites as a content writer and I write articles on various topics of Finances. I really liked the way you have presented your site. I would love to do a “Guest Post” for your site like I did for other sites without charging you a penny :)

Some of the companies I co-author for are Community Development Financial Institutions, Oak View Law Group, Center for Community Development Investments etc. It would be great to be a part of reputed site like yours :)

The article will be 100% original and will be published only on your site. If you want you can suggest me a topic and I ll write an article for you on that topic.

Looking forward for a positive reply :)

Thanks,

Patricia Briggs
Content Editor

Reply

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