While lawyers are busy practicing law, they often forget a most valuable business development tool – the firm’s website. Based solely on the look, feel and capabilities of a firm’s site, consumers form opinions and make quick judgments on whether to contact the firm or lawyer. That’s why it’s critical to understand how consumers behave when they visit your website, and once there, the best ways you can convert them to potential clients.
An effective website has many features that are appealing to consumers and should be standard on law firm websites. Without them, people won’t pick up the phone or send an email inquiry into the law firm.
So, what’s the best way to ensure that happens?
The Law Firm Marketing Solutions team at LexisNexis decided to find out. It commissioned a study with a third-party research firm to ascertain what would cause a consumer searching for a lawyer to contact that firm or not, based just on the firm’s website.
Study participants looked at various law firm sites by practice area, and the findings showed what appealed and what didn’t about each one.
To learn more about the study results, LexisNexis is hosting a 30-minute Webinar called, “How to Turn Website Visitors into Clients,” to reveal the findings and answer questions such as:
• What are the top five factors that prompt website visitors to contact a law firm?
• What are the top five factors that cause a website visitor to navigate away from a firm’s Web site?
• Do consumers react to websites differently depending upon the type of matter for which they are seeking representation and, if so, how?
Panelists in attendance are Ruth Davis, Senior Director Website Services and Samantha Miller, Esq., Director Product Management, Website Services both of LexisNexis.
To register for the 12:30 p.m. ET panel on May 4, 2011, click here. Each attendee will also receive a complimentary Insights Paper which summarizes our study findings.