I recently returned from a trip to San Francisco where I attended the ABA 2010 Annual Meeting. At that meeting I had a number of conversations with lawyers, sharing with them some of the new stuff that is happening at MH and listening to their thoughts on best practices in networking and making connections that help drive business development efforts of law firms. Increasingly, lawyers are making and nurturing these connections online through professional networking sites like our own legal-specific community, martindale.com® Connected, and via wider professional networks such as LinkedIn. In fact I reminded some of the lawyers that MH recognized early on the value of giving lawyers a simple, effective way to leverage connections on multiple online networks and through a collaboration with LinkedIn, we made it possible for lawyers to identify and leverage their LinkedIn connections while browsing both Martindale.com and martindale.com Connected.
We also spoke about Martindale Hubbell always striving to improve our ratings offering; two years ago we launched Martindale-Hubbell Client Review Ratings to complement our Martindale-Hubbell Peer Review Ratings™. Last year we transformed our Peer Review ratings to provide more depth and detail for users on lawyers.com and martindale.com.
So where am I going with this story? Today we launched our next step: a Lawyer Ratings application integrated in LinkedIn that enables lawyers to showcase their Martindale-Hubbell Ratings to an audience of millions of LinkedIn members. Lawyers who have a Martindale-Hubbell Peer Review Rating or Client Review Rating and who are subscribers of Martindale-Hubbell services can use the application to display their ratings in their LinkedIn profile.
The Lawyer Ratings application for LinkedIn delivers a powerful new way to extend the reach of these valuable Martindale-Hubbell ratings to other channels where potential clients, referral and personal networks connect.
The application will also allow their clients another convenient channel to complete a Martindale Hubbell® Client Review.
I am very excited about this LinkedIn integrated application we have built for lawyers and their potential clients – and welcome your feedback on how we can continue to improve it and move it forward to meet the ever-changing needs of the legal market. When you get a chance, take a look and let us know what you think!