Lawyer Photos Drive Traffic

by Brian Salmanowitz on September 2, 2008 · 3 comments

in Legal marketing,martindale.com

We recently completed analysis on firms that who publish lawyer photos on martindale.com and lawyers.com. Our research showed that firms who publish photos have 33 percent more clickthroughs to their Web sites and 17 percent more e-mails sent to them through their listings.

These findings underscore the importance of personalizing your firm’s Martindale-Hubbell listing with lawyer photos, a firm logo and other content that will engage potential customers and help you stand out from competitors.

Martindale-Hubbell customers can use the Client Service Center (https://csc.martindale.com) to upload images and other content.

{ 3 comments… read them below or add one }

Thomas Ritter wrote onAugust 22, 2011 at 4:28 pm

http://www.youtube.com/watch?v=TVGe–gRcME This is a quick/easy video guide to upload attorney profile images to Lawyers.com.

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Deborah McMurray wrote onJanuary 13, 2010 at 6:09 pm

One more thing–I notice this is from August 2008 – do you have current stats on this?

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Deborah McMurray wrote onJanuary 13, 2010 at 6:08 pm

Brian – I am conducting a “Build your Network–Foundations of Business Development” training program for a law firm in Ohio later this month. I would like to quote this statistic — and also share the best practices of Martindale.com profiles from another post. Can you tell me if there is a cost to add photos, telephone numbers, email addresses, etc. to lawyer profiles? I’m sure it depends on the contract – perhaps we could email about it offline? Deborah

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