It’s exciting to see more lawyers and law firms embrace the web in new ways to connect with potential clients. Beyond their website, lawyers are hosting or taking part in pod-casts, embracing blogs, volunteering on online community message boards, and jumping in to online video. This is especially true of law firms that focus on the needs of consumers and small business professionals.
One such firm is Kardos, Rickles, Bidlingmaier and Bidlingmaier with offices in Newton, PA and Trenton, NJ who partnered with Martindale-Hubbell to create an online video which displays on their biographical listing on lawyers.com as well as on their website, and if they choose to, can be loaded on YouTube, etc.
Online videos can help consumers ‘meet’ a lawyer or law firm, before they actually pick up a phone. And for consumers in stressful legal situations, it ‘humanizes’ the lawyer beyond what’s on a screen and can help ease the often angst time prior to contacting a law firm for the first time.
Look for more law firm videos on both lawyers.com and martindale.com in the near future.