You’ve probably read about or noticed the LinkedIn integration we’ve launched on martindale.com. At the same time, we also released a new feature on the lawyer, office and law firm profile pages – Profile Visibility.
Users of martindale.com might already be familiar with the Top 10 lists we have been publishing for more than a year. Every month, we list the most visible firms according to the total number of profile views that firm has had in the past month on martindale.com. (A profile view is when a user clicks to see a firm’s profile page – see Davis Polk’s profile page as an example.) The concept with Profile Visibility is similar, except we have taken it a lot further to give you a quick and easy way to see what other users are looking at on the site.
How does the Profile Visibility work?
Instead of just the top 10 firms with the most profile views, we’ve ranked lawyers, offices and law firms against the entire universe of lawyers, offices and law firms on martindale.com. In the case of lawyers and offices, we also rank them against all other lawyers and offices in that city or region. Rankings are calculated based on the number of profile views in the previous week.
What does the ranking mean?
When you view a law firm profile, the total profile views from the prior week are compared to the total profile views received by all other firms on martindale.com, then rank-ordered. If the firm received the highest number of profile views in the previous week, the firm would be ranked #1. The firm receiving the 2nd highest number of profile views would be ranked #2 and so forth.
Many of you will notice that there are lawyers or law firms with the same exact profile visibility rank. This is not a mistake. This just means that there are other lawyers or firms that had the same number of profile views in the preceding week. In some cases, there may be a few ties, but in other cases, there may be thousands of lawyers or firms that are tied with the same ranking. This is especially true in the long tail where a profile may have had only 1 or 2 profile views that week. What is the best way to interpret the ranking in these cases then? Let’s say that lawyer profile you are viewing is ranked #11,371 out of 892,052 total lawyers overall. There may be many other lawyers who are tied for the #11,371 ranking, but one thing we can be sure of is that there are 11,370 other lawyers that had more profile views last week.
We hope you find this a fun and useful addition to martindale.com. As always, we are always interested in hearing what you think.