Like many of you, I tuned into the recent 2008 Beijing Olympics and was awed by some of the spectacular displays of human endurance and team effort. I will long remember the athletes’ pride, the world-class effort put forth by China, and the careful planning that went into this spectacular and successful event. Indeed, we were proud to have a Martindale-Hubbell family connection – Quentin Butts, a client development specialist in our office, is the uncle of 400m bronze winner David Neville.
With any spectacular launch, a vital factor is planning — taking small steps that lead to the big prize. For Martindale-Hubbell, that big prize is to become the online resource of choice for information about lawyers. For a while I have been saying that MH missed the tech curve. Blogging, social networking and other technologies have become important to our customers and we need to offer as many options as we can to our customers. That means more content, more interactive tools and RSS feeds. MH is undergoing an unprecedented business transformation to ensure that we remain strategic and most relevant to our clients and our clients’ clients. In response to their needs, we have enhanced both martindale.com and lawyers.com over the last several months. We’ve made it easier to evaluate and select legal counsel, including side-by-side comparisons, My Watch List and Legal Document Services. We are also beta-testing Martindale-Hubbell Connected, our online legal professional network.
Today I am happy to announce another small step toward becoming the online resource of choice. Buyers of legal services, from corporate counsel to private individuals, have told us that Client Reviews will be a critical part in selecting counsel. Today we launch our very first global “Review this Lawyer as a Client” link.
Clicking this link will prompt clients to complete a Client Review survey. After receiving a minimum of three reviews submitted by their clients, firms and lawyers will have a chance to review the ratings achieved before they are published on martindale.com and lawyers.com. Learn more about Client Review.
Ultimately, Client Reviews will provide a lawyer with the opportunity to promote his or her strengths. Along with our Peer Review Ratings, users will be able to select the lawyers and firms that are best qualified to handle their business.
David Neville and the other medal winners seek the most advance training strategies they can get to help them win. Hitting the target however requires more than just talent and hard work, it requires planning. This “Review this Lawyer as a Client” link contributes to our MH strategy and assists clients seeking out the best legal advice for their needs. And just like the athletes, we’re still striving to be faster, better and stronger.