Google Authorship: Generate More Search Engine Traffic to your Law Firm Website

by Lydia Pickens on October 14, 2013 · 1 comment

in Legal marketing

When searching in Google for phrases such as, “dui lawyer Los Angeles,” or “Chicago personal injury lawyer” have you noticed that some lawyers’ images appear next to their results? Where do these images come from?

When a user implements Google Authorship, the images appear, but what does this mean for your law firm? Studies have shown that search results with Authorship markup can increase click through rate by up to 150 percent, which directly translates into more traffic and leads for your law firm.

In addition to an increased click through, Authorship helps to establish you as a thought leader in your legal field by showing how many Google+ circles you are in and a description about your professional background and services. As you begin to grow your Google+ network, Google will place additional weight on your social credibility, thereby making Google Authorship a key component when it comes to SEO for law firms.

Setting up Google Authorship is a simple two-step process. When you set up a profile on Google+, you can verify your identity by linking your Google+ profile to your website, setting the foundation for your clients to easily decipher who is reputable, and who is not.

To set up Google Authorship:

  • Create your own Google+ profile. Make sure your information for your public profile is filled out correctly and as completely as possible. Upload a high-quality and professional headshot and fill out your contact information.
  • Once you are established as a Google+ user, go to plus.google.com/authorship, sign up with your email and click on the verify link, which Google will send you in an email. Alternatively, you can also establish authorship by adding a rel=author tag to your website and by adding a link to your website from the Contributor To section of your Google+ profile.

Along with getting your picture to appear in Google searches, Authorship gives you an authoritative presence online, and generates a feeling of trust between you and your potential clients.

Need help establishing a Google+ presence for you or your law firm? Contact LexisNexis Law Firm Marketing today to get started.

{ 1 comment… read it below or add one }

Gyi Tsakalakis wrote onOctober 15, 2013 at 3:37 pm

We’ve seen pretty interesting click-through-rate results with authorship too. There’s a great study over at Mike Blumenthal’s blog comparing video snippets and authorship: http://blumenthals.com/blog/2013/03/13/video-snippets-vs-author-images/ He also has an interesting piece on choosing your authorship avatar.

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