Get Connected for a Cause: Doing More with Social Media

by Mike Mintz on November 23, 2009 · 0 comments

in Martindale-Hubbell Connected,social media for lawyers

big GC4aC imageWe were looking for a way to engage our community and make an impact.  As Connected grew to over 20,000 members it became clear, this network which started a little over a year ago with 20 corporate counsel members had some real power; it was time to put our numbers to good use.  Since we had started with corporate counsel, it made sense to go back to our roots with a charitable giving campaign targeted to corporate counsel members.  We just needed a cause, and then we found one that made so much sense we had to get onboard.

The Smile Train helps children in some of the world’s poorest countries.  They have a single mission: to correct cleftgirl-before lip and palate problems in these kids.  Prior to surgery these children live difficult lives of isolation and pain.  They have little chance of integrating to their social circles, are often kept home from school, and will likely never marry.  The saddest part is that cleft lip and palate problems can easily be fixed with a relatively simple procedure.  Smile Train helps perform these surgeries, but even more important, they equip and train local doctors in how to perform them.  The amazing part is a child can be helped for only $250.

For the rest of the year, Martindale-Hubbell Connected is partnering with the Smile Train to put smiles on the faces of children.  Through our Get Connected For a Cause Campaign we will make a $5 donation for every new corporate counsel member who joins the community.  Additionally, every connection made by a corporate counsel member during the promotional period will garner an additional $1 donation.  Just think, for every 50 new corporate counsel members who join a child can receive a surgery.

We are hosting a webinar on Wednesday, December 2 at 12pm EST to show you practical ways to build your network and maximize your donation to Smile Train through this campaign.  Topics to be discussed include:

  • Creating a solid profile in 10 minutes to find more connections
  • Using community tools to build your network
  • Taking your network to the next level with virtual law departments, associations, and think tank groups

Not-yet-Connected Members are welcome to attend.  Registration is open for this event and we hope to see you there.

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