Consumer Reports and iPhone 4: A Lesson in the Challenge of Change

by Mike Mintz on July 15, 2010 · 0 comments

in martindale.com connected

iPhone 4 launched to critical acclaim.  Fan boys drooled over it (myself include).  Normal people said “that’s cool.”  Lawyers finally thought they might trade in their Blackberrys … okay maybe not, but you get the point.  It was big, and Apple seemed to have a sure thing.

Then Consumer Reports said, “don’t buy it.”  The Internet lit up with analysis, commentary, outrage, and panic, while consumer chaos ensued.  It was only a little problem with the antenna, which Apple claimed could be easily fixed with some scotch tape, a paper clip, and McGuyver-like skills.  Despite the iPhone 4 being one of the most gigantic technological leaps forward in mobile devices (since the last iPhone of course) the reports taught us a very important lesson about change: it’s not always as smooth as you had hoped for.

Change is good, and with change comes challenges.  It’s been about three weeks since we relaunched a new martindale.com Connected and even though the site looks like a rock star’s candy cane, the leap forward in legal networking has not come without kinks, one of which is our ability to update editorial areas on the home page.

While the Develop Team works out this little bug, I didn’t want the Connected Community or any of you out there in Internet Land to be without regular updates, and so this post addresses the challenge  of our recent change and provides you with some great information about things happening in Connected (you don’t even need McGuyver-like skills to get with it).

Navigating the Ethical Pitfalls of Social Media: CLE Webinar Replay

Miss our Navigating the Ethical Pitfalls of Social Media webinar in January? Don’t miss the CLE eligible replay on Tuesday, July 20, at 12 pm ET, when you will discover the spectrum of ethical issues that affect legal professionals, learn tips for avoiding problems and review a framework for analyzing issues as they arise. There will be a live Q&A session at the end of the replay.

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Navigating the Ethical Pitfalls of Social Media eBook

Keep an eye out for the posting of our new eBook written by martindale.com Connected members and social media experts. We’ll be posting it in an exclusive location and you must be a member to access it. Reach out to your community managers Mike, Joe, and Rory to get your copy (unless of course you are savvy and just find it on your own!). Don’t miss out on your opportunity to download this exciting body of work. Email us today!

Not yet a member?  Register Here.  It’s 100% free.

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Watch the webinar replay now.

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Read these tips now.

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