From the category archives:

Legal marketing

TweetLawyers and law firm marketers are invited to take a survey on the use of social media tools in legal marketing.  The new study targets the membership of the Legal Marketing Association, attorneys and marketing professionals at law firms nationwide. The purpose is to reveal the extent to which legal marketers currently use social media […]

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TweetMyrtle Beach, SC (PRWEB) October 04, 2011 PILMMA’s  Legal Marketing and Management Conference, October 14th and 15th, 2011 at Caesars Palace in Las Vegas, Nevada, will provide proven practical ideas that are easy to implement and guaranteed to double any firm’s caseload. The best and brightest minds in legal marketing and management will cover the […]

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TweetWe are dedicated to building the best and most widely recognized legal destinations online. The content on Lawyers.comSM serves as a valuable resource to millions of consumers seeking legal help and martindale.com® has long been trusted as the preeminent online destination for legal professionals. To lead the development of content on both sites, I am […]

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TweetOne surprising fact to many, myself included, is that millions of people (35% of Americans, according to a 2009 LexisNexis study) report NOT having a will — leaving many of their rights and the interests of their families unprotected.  (It’s likely no surprise at all to attorneys who practice Estate Law!) Yet of course wills, […]

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TweetVery few lawyers, especially solo practitioners and those at smaller firms, spend their entire workday in their office, tethered to their desktop computer. You probably have multiple out-of-office appointments, court appearances and other activities each day that keep you on the move. That’s not such a bad thing unless your “perpetual motion” makes it difficult […]

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TweetWith claims continually flying around the Internet about which legal site has the most traffic, we wanted to clarify the facts of consumer traffic at Lawyers.com. With regard to consumer traffic to Lawyers.com:  Lawyers.com is a consumer-facing site intended specifically for consumers to find a resolution to their legal situation either by researching their issue […]

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TweetWhile lawyers are busy practicing law, they often forget a most valuable business development tool – the firm’s website.  Based solely on the look, feel and capabilities of a firm’s site, consumers form opinions and make quick judgments on whether to contact the firm or lawyer. That’s why it’s critical to understand how consumers behave […]

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TweetIn last week’s blog, I discussed a new report on the current state of legal marketing in Brazil and Mexico. The report, produced by Gonçalves & Gonçalves Marketing Jurídico and Mexican consulting firm Hernández Romano Consultores, discovered that a remarkable 63% of Brazilian firms and 66% of Mexican firms surveyed did not employ a single […]

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TweetHaving spent a large part of my working life managing a law firm marketing department, I tend to assume that my experiences about how law firms market themselves are shared by firms the world over. I therefore confess to finding some of the results of a new survey by LexisNexis Martindale-Hubbell, produced in conjunction with […]

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TweetI recently told you martindale.com Connected boasts nearly 13,000 blogs. Well, here’s another number for you to mull over. As I write this post, our community also features nearly 900 groups. Some of my favorites include the Thought Leadership for Lawyers Group, the Corporate Lawyer Network Group, the Intellectual Property Group, and the Emerging Issues […]

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