From the category archives:

Legal marketing

TweetAs consumers become more environmentally conscious, businesses are increasingly looking to add “green” claims to their marketing campaigns. However, before jumping in the green marketing bandwagon, it is important to make sure you can back up your claims. The explosion of green marketing has resulted in increased scrutiny by both the federal government and consumers. […]

{ 1 comment }

TweetSocial media has arguably transformed the way many companies do business, particularly how they interact with the public. However, as the business advantages of this new technology continue to grow, so do the legal risks. Many of these risks can be traced back to the novelty of the social media phenomenon. While social media issues […]

{ 2 comments }

TweetThe Second Circuit recently concluded that parts of a New York rule requiring attorneys who claim to specialize in a certain field make certain disclosure statements are unconstitutional, violating the First Amendment. Michael Hayes, a Buffalo-based personal injury attorney, had claimed that Rule 7.4 of the New York Rules of Professional Conduct did not contain […]

{ 0 comments }

TweetIf you ever wondered where the new frontier for law firms is, you might want to look just South of the U.S. border. That’s right, Mexico is the new destination for U.S. and foreign law firms.  Why? Because  Mexico boasts a burgeoning economy, making it attractive for foreign law firms. Some U.S. and international law […]

{ 0 comments }

TweetA recent survey by ALM Legal Intelligence entitled “Fans, Followers and Connections: Social Media ROI for Law Firms” has disclosed that law firms are finally reaping dividends from their use of social media. Over 40% of the American law firms surveyed reported that participating in social networks and blogging led to new clients or business leads. About 180 law firm partners, marketers and administrators […]

{ 0 comments }

TweetHow can law firms truly help deserving charities when so many different non-profit organizations work to assist people who may be impoverished, sick or looking for a second chance in life, or even a first chance? How can this be done within the framework of a firm’s business mission, yet still make a positive impact? […]

{ 0 comments }

TweetFor all of us who use LinkedIn to expand our professional networks, there is a new kid on the block named BranchOut whose membership now numbers ten million registered users. BranchOut is a professional networking app built on Facebook which takes advantage of Facebook’s social network effect to reach hundreds of millions of users and, according […]

{ 2 comments }

Tweet With so many online and mobile communication channels, you could substantially increase your client base by keeping up with the technology times.  Consider your potential and current clients’ preferences and convenience. Then, keep them in their comfort zone with options such as these listed below. Apps: With the popularity of mobile apps, many clients […]

{ 0 comments }

TweetBusiness development consultant David Ackert of Los Angeles explains how allies, clients and fans can help lawyers build their business. Share your thoughts on the video in the comments. Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share on netvibes Share with Stumblers Tumblr it Tweet about it Subscribe to the […]

{ 0 comments }

TweetIt’s quite possible that you just can’t see how social media is relevant to law firms. Sure, you might have a LinkedIn profile – but using Facebook, YouTube or Twitter for work? Really? If you are a social media sceptic, then our new report, “Global Social Media Check Up: An international audit of B2B law […]

{ 0 comments }