From the category archives:

Legal marketing

TweetThe amount of people who are shifting to online behavior is consistently increasing. What does this mean for your law firm? It means that more and more potential clients will be searching for lawyers via their mobile devices. As mobile device adoption continues to grow, not having an optimized mobile web presence means you could […]

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TweetVideo is among the most powerful forms of mediums. Law firms are beginning to embrace the platform more and more as a method of educating viewers, highlighting the firm’s legal talent and areas of expertise and generating qualified leads. As video begins to invade all platforms of social media and the web (Twitter’s Vine, Instagram’s […]

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TweetWhen searching in Google for phrases such as, “dui lawyer Los Angeles,” or “Chicago personal injury lawyer” have you noticed that some lawyers’ images appear next to their results? Where do these images come from? When a user implements Google Authorship, the images appear, but what does this mean for your law firm? Studies have […]

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TweetBuilding a law firm from its roots starts by embracing new development models for your business. As social media platforms become a leading market for development, lawyers are beginning to see the benefit of embracing it in their practices. There are endless amounts of resources in the social media world, from LinkedIn to the ever-present […]

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TweetLaw firms’ websites are different and more difficult to create and manage than most other business’ sites. There are several ways to ensure your firm will generate new leads from your law firm website: Keep the look professional Your online appearance should reflect the firm it will represent, as well as the type of clients […]

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TweetA common successful method to increasing traffic and visibility is through paid search.  A well developed, strategic PPC campaign can increase the amount of targeted visitors your site while increasing qualified leads.  This is extremely beneficial when it comes to spreading the word and becoming more visible in search results.  However, once a potential client […]

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TweetI hesitated before writing this post for fear of unnecessarily adding to the echo chamber that has resulted from Noam Scheiber’s unflattering portrait of Mayer Brown in The New Republic. But I decided to go ahead because of the value of sharing the candid and telling reactions that I have heard from leaders of many […]

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TweetAccording to a recent study by comScore, in 2012 the U.S. smartphone market surpassed 50 percent market penetration and all signs point to continued growth. So what does this major milestone mean for the success of your law firm? ComScore reported more than 125 million smartphone users in 2012, and more than 50 million tablet […]

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TweetA recent study by the American Bar Association showed that more than fifty percent of small law firms have landed a client as a result of their blog. As more and more consumers turn to the Internet to research before making a purchase, it’s vital that your marketing strategy includes regular blogging.  Whether you post […]

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TweetYes-you read that right-law firms have started competing for client business by submitting bids in an auction the clients conduct for legal fees.  This is yet another consequence of the challenging economy which is forcing companies to tighten their belts and forcing law firms to agree to accept lower fees because of an overall loss of […]

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