Now that your blog is up and running, your next step is to make sure that people can find you and read your words of wisdom.
One of the ways to do this is through anchor text. You are probably aware of using keywords in text so you come up higher in rankings on search engines like Google—also called “search engine optimization,” or SEO. For example, if you’re a divorce law firm in New Jersey, you might sprinkle in the keywords “New Jersey divorce attorneys” into your blog so those keywords show up in Google and people are led to your site.
Anchor text is a quick and easy way to boost your SEO. Anchor text uses words to link to a page. Instead of saying something like, “Learn more about our divorce attorneys by visiting www.nj-divorce-attorneys.com, “ you would instead write, “Learn more about our NJ divorce attorneys.” We call this kind of linking “SEO-friendly,” because it’s more illustrative and relevant to the target page.
The linked text is your anchor text—descriptive text that’s also a link. Anchor links act as a little vote of confidence to search engines, telling them, “Hey, check it out, this is what this page is about.” And that can lead to higher SEO rankings.
Anytime you want to link to a page in your website, use anchor text instead of linking to the entire web address. Remember to use the keywords. Saying “Contact us” is not as valuable as saying “Contact our NJ divorce attorneys today.” And remember not to overdo it. Two to three anchor links per page is plenty without going overboard.