A recent study by the American Bar Association showed that more than fifty percent of small law firms have landed a client as a result of their blog. As more and more consumers turn to the Internet to research before making a purchase, it’s vital that your marketing strategy includes regular blogging. Whether you post to your blog every day or once a week, if you are consistent with your blogging strategy you will be rewarded with higher search engine rankings, more site traffic and ultimately, more business.
There are several practical steps lawyers can take to use social media effectively to engage more prospects and drive more business. A main tool is finding and utilizing blog topics:
1. Blogging (best practices):
- Blogging should be the cornerstone of your social media strategy.
- Showcase legal expertise.
- Establish your firm as an authority for a practice area/industry.
- Respond quickly to timely news and events.
- Be rewarded by search engines for fresh, timely content.
- Build relationships responding to feedback and commentary.
- Differentiate yourself.
2. Interesting blog topics can spring from many sources.
- Read Google alerts, newspapers, and magazines.
- Ask yourself, “What is my target client’s biggest concern?”
- Research what’s trending on social media. What are people chatting about?
- Ask a question based on a current event, like “What do you think of the Trayvon Martin shooting?”
- Make a prediction.
- Create a Top 10 list about recurring legal issues.
- Create a regular feature.
- Respond to comments on your blog.
- Write a sequel or follow-up to a past post.
- Recruit a guest.
Did you also know…
Differentiate yourself by writing about a specific niche, aggregate current events and provide a brief recap of the story and feature the work you do for your clients. But most importantly, be consistent with your efforts and don’t give up! If you need help setting up a blog for your law firm, contact the experts at LexisNexis Law Firm Marketing Solutions.
How has blogging impacted your law firm? Let us know in the comments below.