The lawyer comedy event of the summer, LawFAILS, is officially underway. Today we look at an institution in the legal field, something that has solidified its place in the hearts of clients far and wide: the lawyer commercial (and other videos).
Anyone who has watched daytime TV or late night TV knows these lawyer ads. They usually involve a lawyer, in a suit, in front of a bunch of books (many times a set of Martindale-Hubbell directories!). What makes us love these videos are the lawyers themselves. The best and most memorable lawyer advertisements are a testament to the great professionals behind the ads.
Here are the 7 Best Lawyer Ads we found on YouTube. After watching them, click here to vote on your favorite.
A Tarantino Superhero Lawyer Ad
What do you get when you mix lawyers with Tarantino-style editing, fast pumping gym music, and comic book panel effects? Pure awesomeness and a not-so-typical lawyer commercial. The lawyers from Bickett, Martz, and Trentham LLP decided to do something a little different with this ad. Check it out:
Insurance Company Hole in One
This video from Siegfried and Jensen, Personal Injury Lawyers, has one message: don’t settle for cheap! It shows the POV of a working stiff who gets injured but takes a quick settlement from the insurance company before cutting over to the POV of the insurance company execs laughing at him and playing a round of golf. This video’s got drama, honest portrayals of heartlessness, and a tanked tee off that the actor pretends hits the green as he mocks poor Ben Garrison (the injured plaintiff).
I’ll Fight for You (SERIOUSLY)
Campbell Alexander will fight for you … seriously. Okay, this next ad is not a real ad; it was made for a mock documentary, but cut from the final version. Still, it’s making the rounds on YouTube for it’s portrayal of a fake lawyer commercial that acts like so many real lawyer commercials … seriously. This one had us laughing out loud (seriously).
DivorceDeli.com – Getting Divorced with Mustard on the Side
As I went to write this, I checked just one more time to verify this was actually a real law practice … it is. Florida lawyer Steven D. Miller has branded his divorce law firm “The Divorce Deli” with a homepage menu of up front costs for any combination of proceedings a client might have. Best of all is his YouTube video, which has gotten nearly 160,000 views at the time of this writing. Miller’s deadpan delivery of lines like, “if you and your spouse hate each other like poison and want to get out of the hell hole you call a marriage, you’ve come to the right place” is classic. Have a look:
You Need a Lawyer (Rap)
We’ve already featured and raved about Michael Naso’s bold choice to create an original rap video about all the reasons his potential clients might need a lawyer. We even interview him to find out what was going on in his head when he made it (click here to listen)! Now here’s a little list of the stuff we loved and found awesomely bad:
- Lyrics like “you landed in jail and you can’t post bail / the guy in your cell says your butt is for sale” and a catchy hook “you need a lawyer, lawyer / yes you do / you need a lawyer, lawyer / a good one too” just make it
- Michael pointing to his degree from South Western University towards the end of the video with a sick gangsta lean (priceless!)
- The video end with the lyric “Word!” circa 1988.
Get What’s Yours
This commercial from Berger & Green has all the stops of an awesomely bad video: burning cars flying through the air in the background, deadpan delivery by Mr. Berger who is definitely reading his lines from a cue card, and a tagline you remember “get what’s yours!”
I am the Hammer … They are the nails!
Here’s another video with flaming cars, but this time it’s Lowell “The Hammer” Stanley. One of three notorious hammers in the legal profession, Lowell’s commercials look like “something out of a Michael Bay movie,” (his words, not mine). We interviewed Lowell for the martindale.com Connected Lawcast (click here to see the latest lawcast), and it will be posting later this week. My favorite thing about Lowell’s videos besides his intensity are his facial expressions – they are just awesome. Here’s the video that’s gotten over 90,000 views on YouTube and compelled us to reach out to Lowell for an interview.
And there you have it. The 7 best lawyer ads we could find.
Click here to vote for which one you think is the best.