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Bryn Hughes

TweetIt’s quite possible that you just can’t see how social media is relevant to law firms. Sure, you might have a LinkedIn profile – but using Facebook, YouTube or Twitter for work? Really? If you are a social media sceptic, then our new report, “Global Social Media Check Up: An international audit of B2B law […]

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TweetAround the world, law firms are grappling with the challenge of trying to ensure that the money they spend on legal marketing achieves the best possible return on investment. It’s a challenge that’s becoming even more complex, as an ever-increasing number of different marketing options present themselves to law practices. Should firms, for example, stick […]

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TweetHaving spent several years in charge of a marketing department in a UK law firm, it’s probably fair to say that I’ve encountered many different responses from lawyers to the whole concept of legal marketing. Some lawyers appreciated what I did, because they recognised that I supported their business goals and helped to increase the […]

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TweetIn last week’s blog, I discussed a new report on the current state of legal marketing in Brazil and Mexico. The report, produced by Gonçalves & Gonçalves Marketing Jurídico and Mexican consulting firm Hernández Romano Consultores, discovered that a remarkable 63% of Brazilian firms and 66% of Mexican firms surveyed did not employ a single […]

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TweetHaving spent a large part of my working life managing a law firm marketing department, I tend to assume that my experiences about how law firms market themselves are shared by firms the world over. I therefore confess to finding some of the results of a new survey by LexisNexis Martindale-Hubbell, produced in conjunction with […]

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