Legal MarketersI recently told you Connected boasts nearly 13,000 blogs. Well, here’s another number for you to mull over. As I write this post, our community also features nearly 900 groups. Some of my favorites include the Thought Leadership for Lawyers Group, the Corporate Lawyer Network Group, the Intellectual Property Group, and the Emerging Issues Group. All great groups, no doubt, but in honor of this week’s Legal Marketing Association 2011 Conference, I wanted to showcase my favorite group above all others: Legal Marketing.   

Now in the interest of full disclosure, I should let you know I’m not only one of the Legal Marketing Group’s co-owners, but my professional background includes marketing and public relations. So it’s only natural that I gravitated to the Legal Marketing Group, which, by the way, is the host group for Connected’s latest event, Effective Business Development for Higher Law Firm ROI.  

So now that you know where I’m coming from, let me tell you about some of the great content you’re missing inside the Legal Marketing Group. Below are some of my favorite forums from the group. As always, if you’re interested in sharing your feedback, you’ll need to join Connected today to do so.

Five Years from Now, Legal Marketing Will______________?

Grab your crystal ball and fill in the blank.

Five years from now, legal marketing will _____________________.

Here’s my prediction: Five years from now, legal marketing will continue to see an emphasized shift towards social media and other non-traditional marketing techniques. The ongoing reduction of budgets and a generational change in the workforce will be the main catalysts behind the shift.

What’s your vision for the future of legal marketing? Tell me today.

7 Fatal Marketing Mistakes Made by Lawyers

The list started at seven but grew and grew and kept on growing. Here’s the original seven:

  • Copying what every other lawyer is doing in their market
  • Not Having a Unique Selling Proposition
  • No Consistency in Marketing Message
  • No Marketing Plan
  • Not Tracking Your Marketing
  • Lack of Follow-Through
  • Not Getting Everyone in Your Firm on Board with the Marketing Plan and Goals

To date, this has been the most popular forum in the Legal Marketing Group. Come and see why today.

Firm Sets Client Expectations via Its Web Site

I couldn’t help but start this discussion, which was inspired by a new spin on client relations. You see, the Pincus Family Law Firm in Columbia, S.C., is using its Web site to establish upfront boundaries and expectations for its clients and potential clients. Under the “Client Expectations (Realistic or Unrealistic)” section of its site, a sampling of what the firm lets clients and potential clients know include:

“We do not work on the weekends and do not provide emergency numbers for the weekends. There are times we may look at and answer your e-mail over the weekend, but this is generally the exception and not to be relied upon by you that we are accessible on weekends.”

“Calling three or four or multiple times in a day will not get your call answered any faster.”

I asked group members if they would support this rather unique approach if they worked at the firm. The consensus seems to be this was not the best way to go. In fact, one group member says she plans to use this example in her work with law firms as a great example of what not to do in law firm client service. 

This is just one great response to this forum topic. Join the group to see the rest today.

How Can Lawyers Communicate Better?

Let’s face it, many clients complain about their lawyer’s inability to communicate well. So in this forum, we tackled this issue and examined how lawyers can become more effective communicators. We have received a lot of great feedback thus far, but my personal favorite came from Sharon Drucker, who reminds us all that we have two ears and one mouth because we are meant to use them proportionately. In other words, you should spend twice as much time listening to others and half as much time listening to the sound of your own voice.

Funny, my girlfriend seems to give me that advice all the time.

While the above forums are some of my favorites, the other great feature found in the Legal Marketing Group is the offering of topics that solve some of the most pressing issues facing today’s legal marketers. Some of these, which probably are being discussed at the Legal Marketing Association Conference right now, include: 

Want to add your own topic? Have advice to share with our legal marketers? Join us today.

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