First, Find a Million People

by 04g7F1nl02 on October 10, 2008 · 4 comments

in Martindale-Hubbell News,social media for lawyers,Web 2.0

As you know, I’m part of a team working to create something new – Martindale-Hubbell Connected, a professional network for lawyers that draws on the depth and power of Martindale’s existing base of global lawyer information.

About half of all lawyers use networking sites such as LinkedIn. The market clearly believes this form of networking is here to stay in the legal industry, as evidenced by results from Leader Networks’ survey this year (“Why online networking matters to attorneys”). Yet some have questioned whether Martindale-Hubbell is the right organization to lead the way down this road.

Industry analysts are now getting a look at Martindale-Hubbell Connected, now in beta release. Here’s what David Curle of Outsell Inc. had to say:

Martindale-Hubbell has a leg up on other professional networking efforts for lawyers – it already has the network, in the form of profiles of over one million legal professionals in the US and elsewhere. In the print era, the value of the Martindale directory was its ubiquity – lawyers knew it was the place to find any attorney, and knew they would find detailed information with a consistent structure. Web 1.0 made that ubiquity less valuable, because a lawyer’s own web site became an effective substitute for the Martindale listing as the preferred way to be “found” online. By linking those profiles to a Web 2.0 network, the ubiquity is once again valuable for its instant access to myriad cross-connections between people.

Read his full analysis, “How to Build a Professional Network: First, Find a Million People.” (PDF)

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LexisNexis Employees
December 12, 2011 at 9:26 am

{ 3 comments… read them below or add one }

LexisNexis wrote onDecember 12, 2008 at 2:08 pm

LinkedIn is a great asset for all lawyers.

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Chris wrote onNovember 25, 2008 at 8:28 am

LinkedIn is a great asset for all lawyers.

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David Leibowitz wrote onNovember 18, 2008 at 9:29 pm

I have joined Martindale Connected and am sure that it will be highly beneficial. The interesting thing I have seen is that as you conduct professional networking in more places, each network becomes more effective. Prospective clients have a greater likelihood of finding you and they are not necessarily sure how or why they did. What is important that they do find you and then when they do, you have a compelling message to offer.

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