From the monthly archives:

September 2008

TweetTwo legal marketing conferences descended upon New York City this week.  The first was the CMO Forum at the Westin in New York.  In particular, on September 16 I attended the session, Technology that your Clients Want you to Have, presented by Monica Bay, Editor of Law Technology News, Incisive Media, Suzanne Hawkins, Chief of […]

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TweetForrester Research has launched its second annual Groundswell Awards to identify and recognize innovative uses of technology by companies in the categories of Listening, Talking, Energizing, Supporting, Embracing, Managing and Social Impact. As some of you may know, Martindale-Hubbell is building up to the launch of a brand new online professional network built just for […]

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Tweet[Corrected] A new Minority Corporate Counsel Association survey of corporate counsel shows a slight increase in the number of women in general counsel positions. That’s encouraging. What’s not encouraging is that even now, only 18.4 percent of these positions are held by women. Companies considering hiring or promoting a new GC might want to consider […]

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TweetLike many of you, I tuned into the recent 2008 Beijing Olympics and was awed by some of the spectacular displays of human endurance and team effort. I will long remember the athletes’ pride, the world-class effort put forth by China, and the careful planning that went into this spectacular and successful event. Indeed, we […]

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Tweet If you could spend just 3 hours marketing your law firm, what would you do first? A recent study conducted by Harris Interactive for LexisNexis indicated that small law firms spend about 8 percent of their time on marketing and business development – that’s about 3 hours a week. (Assuming a 40-hour week. Stop […]

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TweetWe recently completed analysis on firms that who publish lawyer photos on martindale.com and lawyers.com. Our research showed that firms who publish photos have 33 percent more clickthroughs to their Web sites and 17 percent more e-mails sent to them through their listings. These findings underscore the importance of personalizing your firm’s Martindale-Hubbell listing with […]

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TweetOnce upon a time, the next big thing was e-mail. Then a law firm had to have a Web site. Now, it’s a network. What’s next? I don’t claim to have all the answers, but on Sept. 17 I’m going to get a chance to talk about some of the possibilities. I’m delighted to be […]

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