From the monthly archives:

August 2008

TweetAt NITA’s two-week trial advocacy boot camp in Louisville, Colorado, I gained enormous respect for trial lawyers.  I thought my skills in client development would translate easily.  I was wrong. The best analogy I can come up with for the difference is like being an expert at checkers and then making the move to chess.  […]

{ 0 comments }

TweetDuring the past few weeks I sampled subscribing firms’ activity on Martindale.com and Lawyers.com. What did I find? There can be a distinct difference in the amount of profile views, leads and click-throughs firms receive based on the data and content they provide about their firm and practicing attorneys. There are solo practitioners who receive […]

{ 1 comment }

TweetLast week, I attended my first Legal Marketing Association (LMA) event, their annual Summer Soiree in New York.  During the evening, I spoke with a senior business development professional at a very large global law firm that is not a Martindale subscriber.  While I was describing my role, she asked me a question to the […]

{ 1 comment }

Ratings That Matter

by Carlton Dyce on August 11, 2008 · 0 comments

in Ratings

TweetA few days ago I read a small piece on Thomas Edison . It is interesting how many inventions he was responsible for — the light bulb, obviously, the phonograph and the motion picture camera, just to name a few. With all of the great inventions, there were also many failures; Edison patented more than […]

{ 0 comments }

TweetWhat do small law firms — anywhere from 1 to 20 lawyers — do to drum up new business? Martindale-Hubbell has been asking that question regularly, and the latest data reveal some fascinating trends. At our request, Harris Interactive conducted a survey similar to the ones we did in 2002 and 2005. This gives us […]

{ 3 comments }

TweetMartindale-Hubbell is moving with the times, as AmLaw Daily noted this week in an article titled “Martindale-Hubbell Gets a Makeover.” The article highlighted our LinkedIn connectivity, visibility rankings, professional networking and profile videos, and I was interviewed about the changes — and the fact that we’re not stopping here: Martindale is in the process of […]

{ 0 comments }

TweetIs your Martindale-Hubbell listing doing all it can to drive client contacts? Here are some strategies for getting maximum value from your subscription. These come from best practices we have found for our customers: Lawyer Photos & Firm Logo – Personalizes your firm to users. Phone Numbers – Add for ALL offices & lawyers. Don’t […]

{ 2 comments }